Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too

your profits should funnel right back into your research, your content, and your staff should you have any

your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase

Your legacy is being written by yourself

Your business isn’t that much different from a human body

You’re like tourists in Oslo who haven’t bothered to study a word of Norwegian

you’re going to have to make sure that you are constantly updating your knowledge and providing information and insight that people can’t find easily anywhere else

You’re going to go through a time where you’re not going to make any money

You should never automate your content to pretend you’re generating the content right then and there—in other words, to help you fake a human interaction

You may not have connections, or an education, or wealth, but with enough passion and sweat, you can make anything happen